8 Week 'Online Marketing & Social Media' (Dun Laoghaire): Begins Thu, 18th Oct

(31 Jul 2022)

COURSE TITLE:     'Online Marketing & Social Media for Business'
START DATE:         Thursday, 18th October 2012
DURATION:             8 Weeks. Evenings (6.30-9.30pm). Includes Tea/Coffee/Refreshments Break.
VENUE:                   Royal Marine Hotel, Dun Laoghaire, Co. Dublin. See Map Below.

Grow Your Business through Online Marketing & Social Media

Are you interested in using online tools to drive your business marketing and sales?

We've tailored an 8 week evening programme for you. Experienced web marketing practitioners will teach you how to implement quality search engine optimisation, run a Google online advertising campaign, set up productive Facebook, YouTube, Twitter and LinkedIn accounts, create sample email marketing campaigns and understand analytics, location-based services and mobile applications. Class sizes are limited to 15 people to ensure maximize learning outcomes for participants.

This course is designed for the owners of start-up or existing small businesses. The course objective is to guide participants on how best to develop and execute a web marketing strategy for their business.

Participants are asked, where possible, to bring a laptop with internet access to each session.

This course runs from Thursday, 18th October to Thursday, 6th December 2012.

'Online Marketing & Social Media for Business'
- Course Content (Week by Week*)


Session 1  

Thu, 18th Oct

Introduction: Overview of
Internet Marketing & Social Media

Session 2   

Thu, 25th Oct 

Search Engine Optimisation (SEO)

Session 3


Thu, 1st Nov

Google Online Advertising

Session 4


Thu, 8th Nov 

Social Media Part 1:
Facebook, Twitter, YouTube  

Session 5

Thu, 15th Nov

Social Media Part 2:
LinkedIn, Blogging, Integration

Session 6

Thu, 22nd Nov

Email Marketing

Session 7

Thu, 29th Nov

Google Analytics, Location Based Services, Google Tools, Management & Automation
Tools, Mobile Applications

Session 8

Thu, 6th Dec

Strategy Session

* Please note that changes to the running order of these sessions may be made.

'Online Marketing & Social Media for Business' Course - How it is Delivered

This course features group work, individual tasks, presentations and Q&A. The goal of the course is to equip participants with knowledge and skills which they can put to productive use in their businesses.

Book Your Place

The Course Fee is €150 per person and is payable prior to course commencement.
To Book & Pay for your place now, simply follow the 'Book Now' link below.
If you need any assistance, please contact Lisa Brown on (01) 494 8400 or [email protected]




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