COURSE TITLE: 'Online Marketing & Social Media for Business'
START DATE: Thursday, 18th October 2012
DURATION: 8 Weeks. Evenings (6.30-9.30pm). Includes Tea/Coffee/Refreshments Break.
VENUE: Royal Marine Hotel, Dun Laoghaire, Co. Dublin. See Map Below.
Grow Your Business through Online Marketing & Social Media
Are you interested in using online tools to drive your business marketing and sales?
We've tailored an 8 week evening programme for you. Experienced web marketing practitioners will teach you how to implement quality search engine optimisation, run a Google online advertising campaign, set up productive Facebook, YouTube, Twitter and LinkedIn accounts, create sample email marketing campaigns and understand analytics, location-based services and mobile applications. Class sizes are limited to 15 people to ensure maximize learning outcomes for participants.
This course is designed for the owners of start-up or existing small businesses. The course objective is to guide participants on how best to develop and execute a web marketing strategy for their business.
Participants are asked, where possible, to bring a laptop with internet access to each session.
This course runs from Thursday, 18th October to Thursday, 6th December 2012.
'Online Marketing & Social Media for Business'
- Course Content (Week by Week*)
DLRCEB's 8 WEEK 'ONLINE MARKETING & SOCIAL MEDIA'
Session 1 | Thu, 18th Oct | Introduction: Overview of
Internet Marketing & Social Media |
Session 2 | Thu, 25th Oct | Search Engine Optimisation (SEO)
|
Session 3 | Thu, 1st Nov | Google Online Advertising
|
Session 4 | Thu, 8th Nov | Social Media Part 1:
Facebook, Twitter, YouTube |
Session 5 | Thu, 15th Nov | Social Media Part 2:
LinkedIn, Blogging, Integration |
Session 6 | Thu, 22nd Nov | Email Marketing |
Session 7 | Thu, 29th Nov | Google Analytics, Location Based Services, Google Tools, Management & Automation
Tools, Mobile Applications |
Session 8 | Thu, 6th Dec | Strategy Session |
* Please note that changes to the running order of these sessions may be made.
'Online Marketing & Social Media for Business' Course - How it is Delivered
This course features group work, individual tasks, presentations and Q&A. The goal of the course is to equip participants with knowledge and skills which they can put to productive use in their businesses.
Book Your Place
The Course Fee is €150 per person and is payable prior to course commencement.
To Book & Pay for your place now, simply follow the 'Book Now' link below.
If you need any assistance, please contact Lisa Brown on (01) 494 8400 or [email protected]
