COURSE TITLE: 'Online Marketing & Social Media for Business'
START DATE: Thursday, 10th April 2014
DURATION: 8 Weeks. Evenings (6.30-9.30pm).
Includes Tea/Coffee/Refreshments Break.
VENUE: The Beacon Hotel, Sandyford, Dublin 18.
FEE: €150 per particpant
Who should attend this Course?
This course is designed for the owners of existing small businesses
as well as for individuals who are looking to start a new business.
Through each of the 8 modules, participants will be guided on how best to develop and execute a customised online and web marketing strategy for their business. The course is delivered by experienced online marketing practitioners.
Participants are asked, where possible, to bring a laptop to each session.
The course runs from Thursday, 10th April to Thursday, 22nd May 2014.
'Online Marketing & Social Media for Business'
- Course Content (Week by Week*)
DLRCEB's 8 WEEK 'ONLINE MARKETING & SOCIAL MEDIA FOR BUSINESS' OUTLINE
Session 1 | Thu, 10th April | Introduction: Overview of Social Media & Internet Marketing
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Session 2 | Thu, 17th April | Search Engine Optmisation
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Session 3
| Thu, 24th April | Google Online Advertising
(Group exercise to create a campaign)
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Session 4 | Thu, 1st May | Social Media Part 1:
Facebook, YouTube & Twitter
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Session 5 | Thu, 8th May | Social Media Part 2:
LinkedIn, Blogging & Pinterest |
Session 6 | Thu, 15th May | e-mail Marketing
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Session 7 | Thu, 22nd May | Google Analytics, Location Based Services, Google Tools, Management & Automation Tools, Mobile Applications |
Session 8 | Thu, 29th May | Digital Marketing Strategy Session |
* Please note that changes to the running order of the these sessions may be made.
'Online Marketing & Social Media for Business' Course - How it is Delivered
This course features group work, individual tasks, presentations and Q&A. The goal of the course is to equip participants with knowledge and skills which they can put to productive use in their businesses.
Book Your Place
Course Fee is €150 per person and is payable prior to course commencement.
Places are strictly limited. To Book & Pay for a place now, simply follow the link below.
For help, contact Lisa Brown on (01) 494 8400.