(07 Jan 2011)
Start Date: Tuesday, 22nd March 2011
Duration: 8 Weeks. Evenings (6.30-9.300pm). Includes Tea/Coffee/Refreshments Break.
Venue: Old Post Office, Main Street, Blackrock, Co. Dublin
Who should attend this Course?
This course is designed for the owners of existing small businesses as well as for individuals who are looking to start a new business. Through each of the 8 modules, participants will be guided on how best to develop and execute an online and web marketing strategy that meets the needs of their business. The course is delivered by experienced online marketing and social media practitioners.
Participants are asked, where possible, to bring a laptop with internet access to the course sessions,
The course runs from Tuesday, 22nd March to Tuesday, 10th May 2011.
'Online Marketing & Social Media' - Course Content (Week by Week*)
DLRCEB's 8 WEEK 'ONLINE MARKETING & SOCIAL MEDIA' COURSE OUTLINE
Session 1 | Tues, 22nd Mar | How the Internet has impacted Marketing
|
Session 2 | Tues, 29th Mar | Search Engine Optimisation (SEO)
|
Session 3
| Tues, 5th April | Successful eMail Marketing Campaigns
|
Session 4 | Tues, 12th April | Social Media for Business
|
Session 5 | Tues, 19th April | Social Media for Business |
Session 6 | Tues, 26th April | Pay Per Click Marketing (PPC) including Google AdWords
|
Session 7 | Tues, 3rd May | Website Analytics / Google Analytics |
Session 8 | Tues, 10th May | Online PR & Affiliate Marketing
|
* Please note that changes to the running order of the these sessions may be made.
'Online Marketing & Social Media' Course - How it is Delivered
This course features group work, individual tasks, presentations and Q&A. The goal of the course is to equip participants with knowledge and skills which they can implement in their businesses.
Book Your Place
Course Fee is €200 per person and is payable prior to course commencement.
Places are strictly limited. To Book & Pay for a place now, simply follow the link below.
For help, contact Lisa Brown on (01) 494 8400.
