Marketing & Selling Online

The marketplace expects to be able to find your business online and there are a number of steps to be taken to make it happen.

  • Domain Name Registration. An annual charge is usually applied. The Irish hostmasters charge more for the use of a .ie domain than .com/.net/.biz/.org alternatives. An .ie domain name shows you're either a resident business in Ireland or are in some way associated with Ireland and requires the presentation of CRO documentation.

  • Hosting is the process of putting your website on an Internet server for 247/7 access. Most hosting companies offer a monthly package that includes a combination of storage space, email accounts, statistics packages and web language supports.

  • The Design & Development of the site involves creating the look, content & navigation structure. If you have the programming skills to do this yourself, well and good. If you are relying on a commerical web developers, ensure your business identity and message are reflected in the final site. You should develop a site that can be easily maintained through a Content Management Systems / 24 hour FTP access.

Top Tips!

Money spent on developing your website is an investment, so...

  • Prepare a budget - fixed annual costs / ad hoc development costs
  • Try to ensure you are sold only what you need
  • Satisy yourself that there is good technical support available
  • Check developers' portfolios and ask for client references.


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