COURSE TITLE: 'Online Marketing & Social Media for Business'
START DATE: Thursday, 12th April 2012
DURATION: 8 Weeks. Evenings (6.30-9.30pm). Includes Tea/Coffee/Refreshments Break.
VENUE: The Beacon Hotel, Beacon Court, Sandyford, Dublin 18. See Map Below.
Who should attend this Course?
This course is designed for the owners of existing small businesses as well as for individuals who are looking to start a new business. Through each of the 8 modules, participants will be guided on how best to develop and execute a customised online and web marketing strategy for their business. The course is delivered by experienced online marketing practitioners.
Participants are asked, where possible, to bring a laptop with internet access to each session.
The course runs from Thursday, 12th April to Thursday, 31st May 2012.
'Online Marketing & Social Media for Business'
- Course Content (Week by Week*)
DLRCEB's 8 WEEK 'ONLINE MARKETING FOR SUCCESS' COURSE OUTLINE
Session 1 | Thu, 12th April | Introduction:
How the Internet has Transformed Marketing
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Session 2 | Thu, 19th April | Search Engine Optmisation
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Session 3
| Thu, 26th April | Pay Per Click Advertising
incl. Google Ad Words
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Session 4 | Thu, 3rd May | Social Media for Business Success - Part 1
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Session 5 | Thu, 10th May | Social Media for Business Success - Part 2
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Session 6 | Thu, 17th May | Successful email Marketing Campaigns
& The Legal Implications
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Session 7 | Thu, 24th May | Web Analytics incl. Google Analytics |
Session 8 | Thu, 31st May | Affiliate Marketing & Guest Speaker
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* Please note that changes to the running order of the these sessions may be made.
'Online Marketing & Social Media for Business' Course - How it is Delivered
This course features group work, individual tasks, presentations and Q&A. The goal of the course is to equip participants with knowledge and skills which they can put to productive use in their businesses.
Book Your Place
Course Fee is €150 per person and is payable prior to course commencement.
Places are strictly limited. To Book & Pay for a place now, simply follow the link below.
For help, contact Lisa Brown on (01) 494 8400.
